We love round tables. Everyone can talk to everyone and each person around the table has the opportunity to be heard. The round shape simply makes it impossible to place someone on the edge. That’s why we have built our organisation, our work environment and our processes on the round shape. We are the opposite of an angular, inflexible and bureaucratic agency.
In the middle we have placed our boss—the creative idea. The idea is really the only thing that controls us. It is our North Star that tells us which direction we should go to reach our common goal: advertising that people engage in whenever and wherever they are. When we succeed in what we do, people will choose to take part because it makes their lives more fun, easier and better. This is how we influence people’s behaviour and that is how brands can change the world.
Welcome to the table!