Petra Albrektson, Head of Talent & Creative
Petra grew up on an island just next to the center of Stockholm called Lidingö. Or, well, grew up is a matter of big dispute, no one really seems to know how old Petra is. Some say she is a supercentenarian with the wisdom of 110 years or more, while others would argue her age being no more than approximately 8 or maybe 10. With creativity like that, how can she be more than a mere child, they say. The truth is she’s probably somewhere in between, because both parties are right—Petra has a unique skill set; being both wise like an old book and creative as a Toca Boca app.
That skill set, together with her other powers, such as being a super taster and a doctor (kind of) has given Petra a fantastic career in advertising, and earned her a spot together with the most awarded creatives in Sweden.
Hanna Björk, CEO & Creative
Hanna grew up in the stable, raised by horses, where she learned to handle unruly mares and big ego-stallions. A talent that comes in handy as the Executive Creative Director at one of Sweden’s biggest agencies.
A personal coach once said that it is strange that Hanna works as a creative when in fact she has an accountant’s personality. But Hanna was only flattered, in her mind being an accountant is something really cool, which might explain her unusually strong interest in the periodic system. She knows it all.
After working with some really big clients, as a creative leader at Åkestam Holst and earning a heavy stack of awards from all the big award shows, she has proven that even an accountant can be a world class creative.
Hanna Eriksson Wiita, Art Director
Hanna grew up a rather angry kid on a small quite isolated island where she spent her time discussing the best way of ridding the world of injustice with her two cats. The two wise kittens advised her to become a journalist, so that she could roam the world as a foreign correspondent and bring important issues to light.
Since Hanna really trusted Morris and Charlie (the cats) she grew up really fast, listened to a lot of angry hip hop on the way and went to get a bachelor in journalism. After spending some time at a small newspaper writing about the local “Pizza king” she became impatient in her mission to make the world a better place. Thinking of the old saying “a picture is worth more than a thousand words” she decided to become an Art Director and help companies, help the world.
Hanna’s big dreams of a better world is exactly what we believe is needed in young creative today, and as an agency we share Hanna’s belief that we as a business can contribute to a big change for the better. So thank you both – Morris and Charlie.
Petter Esbjörnsson, Copywriter
Petter grew up to a mighty 168 cm above sea level in the small coastal town of northern Sweden called Sundsvall. Or “The capital of the north” if Petter get to choose.
When people refer to Petter as a sun among people they don’t mean his short – slightly sun-shaped stature or his light skin, not even his round glittering eyes in his equally round head. The feeling of sun comes from his shining positivity and the warmth that radiant from it. Petter is a very big human being in a very small body. He brings a lot of joy and generosity to the table –never hesitant to contribute with his time or thoughts. And that round head of his, harbor a brain fast enough to leave the latest Intel processor behind – sad and jealous.
Carrying with him a dream of becoming a poet, an aaartist, a musician or a dancer of electronic music – it was only his equally big taste for exclusive wrist watches and his curiousness of other capitals* that made his artistically crafted words find their way to Berghs school of communication in Stockholm instead of a basement writers den in Gothenburg.
Petter has many fine qualities, and maybe those are what once made him a hotshot insurance salesman? Maybe those earned him the epithet: The first (dude) feminist of northern Sweden or maybe they made us think he would fit right in at our place? We believe so. Because as an agency – we would like to be exactly as embracing as Petter is.
*Like; real capitals. Of countries.
Henrik Hallberg, Head of PR Strategy
Henrik grew up a very happy child, way down south in Sweden. Happy—because down south, it was close to everything young Henrik loved. In the sports fanatic, music loving brain of Henrik all the awesomeness of the world was just a border away. No surprise then that he moved to London as soon as the law admitted it—a heaven on earth where you could go to a Premier League game in the afternoon and pick up the next big thing in music in the evening.
Another move from Henrik—failing to surprise if you have ever heard him actually do music or seen him do any kind of sport—was his decision to let his two big hobbies stay hobbies and go to business school. But not for long, after a master’s degree in business marketing from Lund University combined with a talent for communication, he found himself working his way up in the record industry. Doing what he loved, he did really good and was soon offered a job as a PR-strategist at world-renowned Jung Relations, who just happened to work with a big sports brand like Adidas.
Henrik is a man who backs what he loves and what he believes in. Right now he strongly believes that there is room for a new kind of agency, where a combination of PR-strategy, advertising creativity and pop-culture can meet. And no surprise there—being Henrik he founded an agency doing just that, thinking it will work out. Like it usually does.
Marie Höglin, CFO & Executive Producer
Marie grew up in a solitary camp for pedantic small girls on the High Coast of northern Sweden. In the camp she learned how to make every one stay in line, do meticulous excel sheets, trouble shooting, shot put and shoot a handgun with the skill of a marksman. That’s a lot of shooting for a small girl, but Marie has probably never been very small, and not very normal either. Marie is a person who can solve any problem, manage any difficult task (or person) and prepare a ten-course dinner at the same time. Or build a brick wall.
(Ok, not entirely true. She didn’t grow up in a camp.)
Marie has a major in business economics, she has been a producer and an account director for more than 20 years, the last 15 at Åkestam Holst, leading every project with the same energy and care she shows for everything she has ever done. Never missing out. That’s just her. The Marie.
Fredrik Josefsson, Head of Art & Creative
Fredrik grew up doing things his own way from the start. When the other kids were playing football he was role-playing in the woods or hammering away on his dad’s Apple II.
Lots of people say “Jesus!” when they meet Fredrik, or see his work. And it’s not only because of his obvious visual resemblance with the son-of-god, it’s also Fredrik’s attitude to life and creativity. Like Jesus, Fredrik believes in eternal life, walking on water and turning water into wine, but a big difference between the two is that while Jesus founds his beliefs in faith—Fredrik is all about science and tech. That’s what makes the world a better place and contrary to the opinion of many Fredrik is totally confident that the world is actually getting better and better.
Fredrik once answered someone claiming that everything was better before with: “So you would rather go back to the stone-age, crawling in mud with rotten teeth and die from the flu?”
And that’s Fredrik for you. Luckily for all his colleagues, our business and our clients—his brain is wired differently than most others. That positive, progressive and wonderful brain has not only created a lot of friction and fuss, but also great results for his clients as well as helped his former work place—Åkestam Holst—become one of the world’s best independent agencies.
Jacob Stjärne, Business director and Head of strategy
Jacob grew up with an older and a younger sister in a pietistic and quiet non-conformist home. With an aversion for silence from birth, the stillness of home didn’t really suit Jacob that well and drove him in the waiting arms of the local cantor. And singing (among other things – opera) is only one of the many things Jacob can do. You see, with a hunger to speak a lot, you have to know a lot.
And Jacob do know a lot, being a really fast learner his head is filled with more knowledge than most people, more than most dictionaries and way more than the early Internet he once wrote a book about.
It’s easy to joke about Jacob and the way he always talk a lot, but if you listen you will learn to appreciate, the quality of sound leaving Jacob. He is in many ways the smartest person you will ever meet and also a lover of great ideas, a combination that has made him one of the most awarded people in effectiveness awards. A dream support for any creative, any client and any agency. Especially ours.
Erik Ström, copywriter & filmmaker
Erik grew up in a place called Sandviken, somewhere north of Stockholm. The place is to small to be called a town but big enough for the diverse mix of a big innovative industry, a symphonic orchestra and a world class bandy team. Erik had a brother who is now a sister, and a mother that changed career when she was 60+, so in the world of Erik change has always been very possible and highly positive.
Talking to Erik can be a little bit of a challenge – you never know if he is about to fall asleep from boredom or fall apart from dislike. His sullen teenage expression is often mistaken for resent and if you are a sensitive soul you might even think Erik is a source of bad atmosphere – but nothing can be more wrong. Because behind those stubborn, doglike eyes hides not only the kindest of souls, but also a brain working to crack every problem and a mind believing that just about anything can be solved and everything can be done. By him. Self. You see – Erik is one of those “new” multi tasking creative talents who makes any agency with a staff of more than two people, think about downsizing.
When Erik is not at the agency he writes, edits, create layouts, films and take photos for his own magazine “Bandyportföljen” (Translates into something like “The Bandy bag”) which describes pretty well what Erik can do, as well as his view on an traditional ad-agency set up. And we agree with Erik, those old ways need change; our business needs to be more inclusive, flexible and fast.
Andreas Ullenius, ECD & Creative
Andreas grew up in the forests of Jämtland, up north in Sweden—close to a river, far from everything else. Without any toys to speak of, except for sticks and rocks he found buried in the moss or by the side of the river, he grew not only very impatient but also somewhat creative. It was either that or wither away.
A few years later he found himself in a similar situation at the advertising agency, Åkestam Holst, based in Stockholm, Sweden. Only this time it was not so much wither away, but more being swiped away by his fiercely talented colleagues. Without any formal education in advertising but highly experienced in the art of sticks and rocks he grew fond of alternative marketing. Marketing that often distinguished itself by being of actual use to people. Realising that people wanted to engage in advertising if it was something else—something meaningful—made him dig deeper.
Several years, awards and failures later he is now one of the proud founders of the PR/advertising/content agency Round & Round.
Frida Änges, Creative planner
Frida grew up to be the sorest looser you will ever know. She was only a young girl when she called 112 (911) the first time. For loosing a game of Monopoly.
Nobody knows why Frida feels that she has to try just about everything that seems a bit hard – skydiving, chess, eventing (like triathlon but on a horse), or having a full time ad-agency job while going to Stockholms school of economics. And even though any shrink would take her on for free, just for the chance of writing some psychology history, no shrink will ever visit Frida’s brain. You see, she already did her own psychoanalysis – only a little bit better than Mr. Freud himself.
Being Frida comes with a cost, and you might argue that the sore looser comes from loosing a lot. That’s the cost of throwing yourself on new challenges. But Frida is special like that – she always comes back. She can be beaten, bent, bruised but never broken. (Only temporary.) We like that part, we believe our industry have to be brave when facing new things, we all have to try more, we all have to loose and we all have to bounce back. Or our business will loose the race against change. And Frida will call 911.